Comfort and stability are the hallmarks of long-term, committed relationships, even in the video game world.
That wisdom is not lost on Massive Inc., the leading broker in the burgeoning industry of dynamic in-game advertising.
Tuesday, the Microsoft Corp. subsidiary will announce it has brokered a landmark multiyear deal with Electronics Arts Inc., the world’s largest video game producer, to sell rotating ad space in EA’s online games. The move not only provides Massive’s network with long-term stability, but legitimizes the in-game advertising industry in the eyes of the marketing world.
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