MONTREAL — Astral Media Inc. (TSX:ACM.A) shares took a beating Thursday, falling to their lowest level in nearly four years even though Canada’s largest radio broadcaster posted a 21 per cent rise in spring-quarter earnings.
Montreal-based Astral’s shares closed at $28.96 on the Toronto Stock Exchange, the lowest level since the fall of 2004. The shares, which have fallen more than 36 per cent on the year, lost $2.24, or 7.18 per cent.
Astral – which is also involved in specialty television channels and outdoor adveritising sales – isn’t alone in the pullback in media stocks, but CEO Ian Greenberg said the company is working hard to improve its ratings to attract advertising spending.
“The strong really come to the forefront in tough markets,” he said during a conference call.
“We’ve seen this happen time and time again where in bad times the strong operators with good attractive programming to consumers stay in the forefront and maintain their growth whereas the bottom half unfortunately fall by the wayside quite a bit.”



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