SAINT-HYACINTHE, QUE. — It was tea with Madame Shen that laid the groundwork for Casavant Frères Inc.’s cracking the Chinese market.
Casavant owner Bertin Nadeau was in Beijing on business four years ago when his curiosity was piqued by a photo of a concert-hall organ in a local listing of arts and entertainment events.
Excited, he dashed to the hotel’s business centre and asked the staff to call the dozen or so concert halls listed in the booklet. It turned out that three of them boasted a pipe organ. He arranged a meeting with the manager of one hall who showed him their rundown American-made model purchased in the 1990s.
“If you want to know more about the state of pipe organs in China you must meet Madame Shen, who teaches organ at the Beijing Academy of Music,” the manager informed him.
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